The PV of Weishi ( Page views) and user usage time are on the order of 1/4 of Douyin. The hope of Weishi catching up with Douyin is getting executive list slimmer. 2. The short-lived moment of video In December 2018, Tencent made another big move on WeChat and released "Moment Video". Moment video is limited to 15 seconds, only vertical screen video can be executive list released, and it will disappear automatically after 24 hours of release, similar to the story function that foreign social software Snapchat, Twitter, and Instagram are all eager to launch.
Moment Video retains the feature of WeChat that does not disturb users, and the entrance is extremely decentralized, such as drop-down on the executive list personal homepage, click on the personal avatar, circle in the address book, and at the top of the group chat. These belong to inconspicuous corners, do not force you to look at it. The low profile of executive list Moment Video has become a shackle for its development and growth. On the one hand, Moment Video is still only visible to friends. When Moments (graphics + small videos) can satisfy users' "gossip" psychology about their friends' lives.
Moment Video becomes dispensable. On the other hand, without a large number of users browsing and interacting, content producers will lose executive list their enthusiasm for creation. Judging from the number of active users, Moment Video is indeed unsatisfactory. In the WeChat public class on the 10th anniversary of WeChat, founder Zhang Xiaolong mentioned executive list that more than one million people use video feeds every day. More than one million people (assuming 1.5 million) may seem like a lot, but compared to the 1.2 billion monthly active users of executive list WeChat, it only accounts for 0.125%.